Take advantage of our marketing strategies—developed and tested for success over 20 years of managing optometry conferences.

You get free consultation when you use our online registration services.
We've listed a few of the issues to consider in generating interest in your program.

Ask us about—

• A preconference communication that encourages your attendees to
     "buy in" to your conference and that helps build customer loyalty
• The strongest message to motivate prospective attendees to register
      for your conference
• Communications with attendees—with a purpose—to keep your
      name uppermost in their minds
• A benefit for every attendee that has nothing to do with course content
• Meaningful feedback to make your conference more responsive to
      attendees' interests
• Increasing interest in your program with this one message to
      potential attendees
• Developing new revenue opportunities with online registration
• Advertising that motivates potential attendees who have different
      styles of learning and understanding
• A postconference communication that gets attendees' attention—and
      builds customer loyalty
• Creative ways to develop new revenue sources from co-op and
      sponsorship arrangements
• Building your e-mail list with approval to send follow-up
      communications
• Cross-selling—how to do it effectively for "win–win" relationships